1. Drop the “campaign” mentality. Within traditional marketing, companies tend to think to think of their efforts in terms of campaigns, which puts a focus on projects that have a beginning and end to them. Today, however, there is a growing movement towards real-time marketing, which replaces the word “campaign” with “continuity". This means making sure your messaging continues to flow, whether it’s through promotional products or content marketing or social media. There is no beginning and no end point.
Our factory assistant Jeff (far right) took some time off to visit Disneyland this past week and brought some Bronco Busters shirts with him for his friends and family. Way to support our team!